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 |  |  |  |  | | Training @ Breakfast | Website Usability |
|  |  | | Presented by: Scott Evangelou, Usable! Brand | Dunedin | | Wednesday, 14 April 2010 | | 7.30am - 8.30am | | $75.00 (including GST & breakfast) non member | | $55.00 (including GST & breakfast) member |  | | Online marketing can be a relatively inexpensive, efficient, cost-effective and high-targeted form of advertising with a positive return on investment. If yours isn’t, our series of breakfast’s will present an introduction on how to get a website created, make it easy to use, assure the search engines find it and market it to the hundreds of millions of people using social media. |  | Content includes:
- What is usability and why is ease-of-use critical to converting website visitors into sales.
- How is website usability achieved with the use of usability evaluation and usability testing.
- When should usability analysis be performed; including case studies correlating usability testing efforts with a doubling of web sales and customer satisfaction metrics.
|  | | Venue: Otago Chamber of Commerce, Ground floor, Burns House, 10 George St, Dunedin. |  | | RSVP: Friday, April 09, 2010 |  | | PLEASE NOTE: if you have registered for a workshop which attracts a charge, no less than 24 hours cancellation notice must be given for a refund to be allowed. |  |  |
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